請問這段英文是什麼意思呢？？？裡面所說的ball指的是高爾夫

Question

Here's the basic marketing issue: We'd lose our shirts selling the first ball and the market wouldn't buy the second. The most viable product is somewhere in between, but where?

Answer 1

沒有上下文只有這段很難翻得出真正意思,在google搜尋查出上文”

http://www.sawtooth.com/news/library/articles/15min.htm

Suppose we want to market a new golf ball. We know from experience and from talking with golfers that there are three important product features:
Average Driving Distance
Average Ball Life
Price
We further know that there is a range of feasible alternatives for each of these features, for instance:




AVERAGE DRIVING DISTANCE


AVERAGE BALL LIFE


PRICE



275 yards


54 holes


$1.25



250 yards


36 holes


$1.50



225 yards


18 holes


$1.75

Obviously, the market's "ideal" ball would be:




AVERAGE DRIVING DISTANCE


AVERAGE BALL LIFE


PRICE



275 yards


54 holes


$1.25

and the "ideal" ball from a cost of manufacturing perspective would be:




AVERAGE DRIVING DISTANCE


AVERAGE BALL LIFE


PRICE



225 yards


18 holes


$1.75

assuming that it costs less to produce a ball that travels a shorter distance and has a shorter life.
Here's the basic marketing issue: We'd lose our shirts selling the first ball and the market wouldn't buy the second. The most viable product is somewhere in between, but where? Conjoint analysis lets us find out where.
所以這段的解釋是----- 基本的市場學議題是: 如果我們賣第一類球(market’s ideal ball $1.25),我們一定倒閉，但消費者市場不會買第二類球(manufacture ideal ball $1.75),能萌發的球是介於這兩者之間,在哪個範圍呢?用聯合分析法(Conjoint analysis) 我們就能找出來.
Lose one’s shirt是倒閉,損失所有財產

Answer 2

如果裡面所說的ball指的是高爾夫，那這一段的意思是說：
這是最基本的行銷議題：我們最早賣高爾夫球會賠光，而市場不會買第二個廠商出的球，最可行的產品是介於這中間，可是在哪裡呢？
這邊應該是要討論，當新的高爾夫球產品出現時的行銷策略。新的如果有問題，就不會賺錢；可是如果第一個開發這種產品的公司賣的很成功，大家就不願意買別的球，接下來模仿他們產品的公司，就賺不到錢了。所以在介於兩者之間，不知道是否有個折衷的方法，既不會先出賣了賠錢，又不會後出失去商機。

2006-12-31 01:29:27 補充：
真是領教了下面的Ntrlvr，每次都能找到原文。
依照原文，那當然就得把翻譯中的「最早賣高爾夫球」變成賣第一類球，「第二個廠商出的球」改成第二類球了。根據表格的結果，表格裡的三種球，第一種便宜的是最適合市場的球，也就是這裡說的第一類，第三種是最貴的、以製造花費的角度來看最理想的球，也就是第二類。
所以就是賣第一類球會賠光，而市場不會買第二類球，最可行的產品是介於兩者之間的產品，可是是哪一種呢？

Answer 3

是從 Conjoint Analysis 出來的問題吧。沒錯，是指GOLF BALL。順便告訴你Average Driving Distance是指高爾夫的開球平均距離（開球用的1-3號木桿就叫Driver），Average Ball Life則是平均每一顆球的壽命。本篇討論的是所謂 Heritable Analysis，既以第一顆開球距離跟平均每顆球及售價之間的關係。