These smaller segments provide opportunities for developing very specific and efficient marketing strategies designed to elicit particular responses from the target audience.
A review of the marketing literature suggests
Marketing researchers have recognized the contributions that benefit segmentation can make in effective health promotion planning and have assessed the role of benefits in the Health Belief Model.
A segmentation approach for the women’s health care market based upon demographic, behavioral, family, and personal variables has been proposed.
2006-11-10 22:56:16 · 2 個解答 · 發問者 琬華 1 in 社會與文化 ➔ 語言
不好意思~可以再幫我翻譯這一句嗎
We draw on an exploratory benefit segmentation study that was performed to determine consumer beliefs, attitudes, and benefits sought from preventive health behaviors.
2006-11-11 11:32:20 · update #1
each seeking different benefits from preventive health behaviors and having different attitudes toward such health behaviors.
2006-11-11 11:50:19 · update #2
這些小區塊提供了非常特別的發展機會及有效率市場策略將導引出準客戶群的特定回應.
從某個市場行銷讀物評論建議
市場調查員需認清分區域性所的優點所提供有效的保健促進計劃及評定健康信仰模範的益處.
女性健康保建市場分區性調查被推薦的基本架構在人口,行為,家庭及個人可變因素.
2006-11-11 02:59:24 · answer #1 · answered by gs71099 7 · 0⤊ 0⤋
這些更小的段為開發非常被設計的具體和高效率的營銷戰略提供機會得出特殊反應從目標觀眾。
市場宣傳品的回顧建議
營銷研究員認可了在有效的健康促進計劃有益於分割可能做和估計了好處的角色在健康信仰模型的貢獻。
分割方法為婦女的醫療保健根據市場在人口統計, 關於行為, 家庭, 并且個人可變物提議。
希望有幫助到你 ...
2006-11-10 23:28:30 · answer #2 · answered by * 光 * 1 · 0⤊ 0⤋