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Press Efforts For New Properties


Upon opening a new property, the Hilton Corporation stimulates a very strong marketing effort in order to have a booming opening phase. The company often partners with the local visitor and tourism bureaus for organizing and coordinating marketing efforts and to help establishing conferences.

Hilton applies its marketing efforts towards several different press channels in order to reach different market and customer segments.


Business Traveler Performance Study

2006-10-22 21:23:18 · 1 個解答 · 發問者 Anonymous in 社會與文化 語言

1 個解答

媒體對新店落成的著墨

每當有新店落成, 希爾頓集團總是在媒體行銷上費盡功夫造勢, 以期在開幕期間有亮眼的表現. 公司通常會協調當地遊客以及觀光局來籌辦記者會.

希爾頓透過不同的媒體管道來把行銷的觸角深入各個不同的市場及客源.

2006-10-23 07:31:03 · answer #1 · answered by Kevin 7 · 0 0

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