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請問誠品書店的五力分析有什麼?內容?
因為要交組織報告,所以拜託!

2006-01-06 05:34:26 · 2 個解答 · 發問者 盈璇 1 in 教育與參考 其他:教育

2 個解答

五力分析乃是一種產業分析,從下列五個方面來評估某一產業所具有的競爭優勢

來自潛在進入者的威脅:factors such as economies of scale, brand identity, and capital requirements determine how easy or hard it is for new competitors to enter an industry.
來自消費者的議價能力:factors such as a buyer's volume, buyer information, and the availability of substitute products determine the amount of influence that buyers will have in an industry.
來自供應商的議價能力:factors such as the degree of supplier concentration and the availability of substitute inputs determine the power that suppliers will have over firms in the industry.
來自替代者的威脅:factors such as switching costs and buyer loyalty determine the degree to which customers are likely to switch their business to a competitor.
來自現有競爭者的競爭:factors such as industry growth and product differences determine how intense rivalry will be among firms in the industry.

看一下下面這個網站
這是對四大類型書店所做的分析
也算包括誠品書店
http://web.ntpu.edu.tw/~jason/134HK912/bookstore912.htm

2006-01-06 09:37:16 · answer #1 · answered by 蔡小堅 5 · 0 0

= =安安
請問你誠品五力析有做出來嗎..可以mail給我嗎...
383121@yahoo.com.tw

2008-11-25 17:28:51 · answer #2 · answered by Rainnie 3 · 0 0

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