This article deals with the relationship between price discrimination and concentration in intra-European routes. Data on ticket prices of all flights from Nice Airport (France) to European destinations is used. The objective is to analyze how price discrimination is affected by concentration. Ticket restrictions are used as proxies for price discrimination. It is shown that concentration measured by the inequality of market shares affects the sensitivity of airline prices to purchase restrictions positively, meaning that concentration and price discrimination are negatively related.
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Low-cost carriers like easyJet, Buzz and Ryanair use catching slogans highlighting their sometimes very low fares to attract passengers. This paper analyses pricing behaviour in the London–Paris market where low-cost carriers and conventional carriers are active. The central question is whether carriers react to each other's price adjustment; if so, carriers are clear competitors, and one would expect that price developments of the various carriers are similar. It appears that easyJet closely follows the fares of British Midland. Conventional carriers do not follow the price movements of the low-cost carriers. Instead, some carriers seem to lower their fares when potential competitors raise their fares. This may be because they interpret the price movement of their potential competitor as a signal of market saturation. All carriers increase their fares as the departure date gets closer.
2005-12-07 19:08:14 · 2 個解答 · 發問者 Anonymous in 社會與文化 ➔ 語言
不好意思忘了給篇名
1.Price discrimination and concentration in European airline markets.
2.Airline pricing behaviour in the London–Paris market.
2005-12-07 19:09:21 · update #1
1. Price discrimination and concentration in European airline markets.
歐洲航線市場之訂價區別策略與市場集中策略
本文主要在探討歐洲航線市場之訂價區別策略與市場集中策略.
本文所取用之數據資料乃所有由法國尼斯機場往歐洲航線之票價資料.
本文之目的在於分析市場集中如何影響機票價位的區隔.
購票條件限制為替代機票價位區隔的機制.
結果顯示市場的集中程度是由明顯的“市場佔有率的不平均現象影響了機票價位對購票限制的敏感度”來衡量. 亦即訂價區別策略與市場集中策略有負相關的關係.
2. Airline pricing behaviour in the London–Paris market.
倫敦航空公司訂價策略 – 巴黎航線市場
低價票的航空公司如EasyJet, Buzz 和Ryanair這三家採用炫目的標語強調他們的超低價以吸引顧客.
輿論分析倫敦之訂價策略-- 巴黎航線為需求市場中, 低價票及傳統航空公司之主力所在.
本文探討重心為:這些航空公司間對其他公司票價調整時, 是否會跟著調整?; 如果是的話, 這些航空公司彼此間就是很明確的競爭對手, 則一般人會預期不同航空公司的票價價位的變化是類似的(漲價或隆價的調幅是相近的).
很明顯的easyJet航空公司的票價調幅訂的與British Midland航空公司非常相近.
Conventional航空公司則不隨著其他低價票航空公司的價位作變動.
相反的, 有些航空公司則在其潛在競爭對手調降票價時選擇調漲票價.
這樣的舉動的原因可能是因為這些公司會將其競爭對手票價調整的動作視為市場飽和的徵兆.
而每一家航空公司都會將出發日越接近的機票票價調的越高.
2005-12-12 15:28:36 補充:
我完全沒用翻譯軟體呀? 學行銷時的各式術語,每本教科書寫的都不一樣. 你可以自己斟酌
2005-12-10 19:28:59 · answer #1 · answered by Rachel~愛流浪(India-SEZ) 5 · 0⤊ 0⤋
不好意思 能否有更好的翻譯 盡量不要用翻譯軟體的
2005-12-09 04:42:27 · answer #2 · answered by Anonymous · 0⤊ 0⤋