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Influence of Media in the Low-Motivation Condition. The hypotheses developed earlier predicts that when motivation to process information is low, a high priced online coupon will be perceived lower in quality and value than a similar print coupon.

2005-05-19 18:26:10 · 2 個解答 · 發問者 Rex 1 in 社會與文化 語言

2 個解答

媒體在低動機狀態的影響
前面所做的假說預測了當處理資訊的動機低得時候,線上高價位的優待券比起類似的印刷優待券在品質認定上會較低

2005-05-24 09:39:11 · answer #1 · answered by Anonymous · 0 0

媒介的影響在低刺激情況。假說拓展及早預言當刺激對處理資訊是降低, 一張高定價的網上優惠券將被察覺更低按質量和價值比一張相似的印刷品優惠券。

2005-07-31 10:36:30 · answer #2 · answered by James 1 · 0 0

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