請問一下各位
house-brand是指公司商標嗎?
還是另有別的意思
麻煩回答謝謝
2005-04-23 10:00:02 · 3 個解答 · 發問者 smalle 1 in 社會與文化 ➔ 語言
根據The American Heritage® Dictionary of the English Language: Fourth Edition. 2000： 的意思是
Hosue Brand是零售商的專屬品牌，又稱為 Private Brand 或者 Private Label，通常委由同類商品的廠商代工生產。House Brand的商品售價通常比擁有生產者品牌的價格為低。House Brand的概念最早由美國老牌從事目錄行(Catalogue )的百貨公司Sears Robuck開始發展，它的Maytag品牌的洗衣機與家電商品，至今仍為美國廣大家庭所愛用。
A proprietary brand of merchandise sold by one retailer and often bearing the name of the retailer. 2. An item of merchandise sold under a house brand, usually at a lower price than an equivalent name-brand item.
2005-04-23 10:58:58 · answer #1 · answered by 菜英文 7 · 0⤊ 0⤋
house brand 就是 ''招牌''
2008-04-25 07:52:02 · answer #2 · answered by 詠舜 4 · 0⤊ 0⤋
house-brand是指一家店自創的品牌
=>不一定跟店名一樣
ex: shop name-"Artizia", their house brand-"TNA"
2005-04-23 11:02:18 · answer #3 · answered by Jango 5 · 0⤊ 0⤋