On Wikipedia's article on Dead Air, I discovered that there is a condition called "Dead Air", which means that a broadcasting station's carrier frequency is being transmitted, but there is a lack of modulation (sound and/or video data). I was wondering why it is such a crime, and what damage does it do?
2007-01-21 07:42:31 · 8 answers · asked by brandenads 2 in Science & Mathematics ➔ Engineering
Most radio stations get their money from sponsors. People listen to the radio station, hear the advertisements and support the sponsors. If there is "dead air" the listeners will go to another station, sponsorship will drop, and the radio loses money. It's all about the money...
2007-01-21 07:46:50 · answer #1 · answered by la buena bruja 7 · 4⤊ 1⤋
They are not talking about physical damage to the environment or the world.
Dead Air is a term used for when the TV station or Radio Station is not broadcasting, usually because the technician has not kept things rolling without interruption. Meaning making sure there is no delay when going from a song, to a sound bit, to a commercial.
The reason they consider this to be so horrible is that literally in the TV and Radio world, every second of dead air is lost revenue, income, for that Radio Station or TV Network. Businesses, such as Disney Land, Nabisco pay them big time for ten second commercials on the Radio, and up. Same for TV, most commercials are only about 20 to 40 seconds long, but the TV Network, such as ABC, that is airing that commercial is making thousands of dollars for airing that 20 to 40 second commercial for that company. During football games and other big events, commercials can cost the person paying for them in the hundred's of thousands for even a 20 second commercial. So say that the Network allows a laps between when you are watching a show and the commercial starting, the network has literally lost income, lost money.
Hope this answer helps.
2007-01-21 07:56:20 · answer #2 · answered by Mountain Bear 4 · 1⤊ 0⤋
It cost money to transmit the carrier, and u don't get paid for dead air.
2007-01-21 08:06:38 · answer #3 · answered by JOHNNIE B 7 · 0⤊ 0⤋
The most important reason is that if someone tunes to that station and there's no sound they will switch to another station where something is audible. The second reason is that all stations make their money with commercials and if there is dead air they are not fulfilling their obligation.
2007-01-21 07:46:57 · answer #4 · answered by chuckimagine 4 · 3⤊ 1⤋
I think a worse crime happens on my local radio station - sometimes they start a song and then somehow halfway through, they will start playing commercials. Quite annoying, especially during a good song.
2007-01-21 07:46:23 · answer #5 · answered by Anonymous · 0⤊ 1⤋
Because it is the product of the industry, the dead air is lost money.
2007-01-21 07:51:25 · answer #6 · answered by Anonymous · 1⤊ 1⤋
Your recruiter should be able to provide you with this information. Have you talked to him/her or it? If he or she is not willing to help you then you need to talk to another recruiter pronto.
2016-05-24 07:16:10 · answer #7 · answered by Anonymous · 0⤊ 0⤋
It costs money.
2007-01-21 07:45:55 · answer #8 · answered by Biker 6 · 0⤊ 2⤋