What were the benefits for nissan when it entered the eu more specificially the uk market? any one knw useful?

Question

Can some one set this out out in porters diamond any useful website will be helpful!

Answer 1

Actually, you have it backwards, Carlos Ghosen came from Renault who bought an interest in Nissan. So Renault brought Nissan into europe under their investment interests. There is a bit of the history and dynamic in the article below.